SINA: The Yahoo of China?



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Code : BSM0019

Year : 2005

Industry : Internet and e-commerce

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: SINA is a leading Internet portal for all Chinese-speaking communities around the world. With usage of the Internet booming, China seems set to overtake the US as the country with the largest on-line audience. SINA's aim is to capitalise on the opportunities presented by the Chinese Internet market and one day become the Yahoo of China.

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Pedagogical Objectives:

  • To discuss the growth strategies employed by SINA to become a leading Chinese Internet portal
  • To highlight the combative strategies employed by SINA against its competitors, Sohu and NetEase

    Keywords : SINA; Chinese Internet portal; Sohu.com; Wang Zhidong; NetEase; Growth strategy; Stone Rich Sight Information Technology Company; China; Internet messaging services; e-Commerce services; Comprehensive portal; Joint ventures; On-line advertising; Growth Strategies Case Study; Competitive strategies; e-Mail services

    Contents :
    » Is SINA the Yahoo of China?
    » SINA's Growth Challenges


    Case Introduction >>


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